Display sales people are order takers who want security and routine. They are willing to give loyalty in return. Many retail sales people are used as clerks, not offered security, and are not very loyal. Hobbyists, however, who become retail specialists in their hobby area typically develop a high degree of loyalty to both their sales area and products, as well as to their customers (e.g., fashion buffs who sell clothes or electronic enthusiasts who work in electronics outlets).
To understand effective Display sales people better, we must recognize the combination of “some” ambition to keep busy, be involved, and work hard, along with a stronger interest in non-work activity, such as maintaining home obligations or other non-career-related aspects of life. These people can have an interest in success, but they do not want to narrowly direct their attention toward a career. They select jobs that require little decision-making, are convenient to home, and are well structured. They often have strong commitments to hobbies and moderate to high community interests. Recruiters can find them in non-sales jobs like clerical and office work, paraprofessional health service jobs, and low-skill service jobs. They can be reached by ads in the home section of the newspaper and through community affairs contacts, etc.
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